Accidental Branding

While looking at generating concepts for new client
Giovanna WellBeing. We looked at a few different
approaches for the core logo and brand style non of
which quite felt right and represented what
Giovanna is about.

Our first thoughts were looking toward a loose hand
rendered style of typography which in pen, looked
like it would work but when rendered on the mac
simply didn't cut it.

During a conversation with the client, where she told
me she wanted a more clinical style but with an 'arty edge'.
Which didn't really help but I learnt that virtually all her
clients call her 'G' which instantly made an impression
on how we could approach the logo.

It made that much of an impression I spilt my
nespresso over my note book!

Which inadvertently helped out with the imagery!
The way that fluid flows across any surface and
how it integrates with textures, kind of gave us
an angle for an 'arty edge'. So note book scanned
and photoshopped into the brand colours. Job done!

Heres the website holding page.
giovannawellbeing.co.uk

Take a look and tweet us @studioAble with your thoughts.
New website is in progress in the studio right now!

Kancho Site update - part 2

New project added to the kancho site.

WeatherTec, who we set up with a content managed

site last year, have expanded and now have new premises

which we did the signage and shop front for.

Visit the project on our new site and take a look at

The Weather Tec Shop Front & the Weathertec website

New(ish) Site

Heres a site we launched just before christmas, but never got chance
to blog about Essenza Interiors. Contemporary kitchen suppliers to

the developer market. Essenza approached us asking for a European,

designer style site. So we went with a cool colour palette, large muted

backgound images and a clean modern style.

Very happy client = happy agency!

Fingers in the nose!

Cool Brand, amazing photography and art direction for this

childrens clothing label - finger in the nose.

via the coolhunter

So Far So young

Phew, busy month!!

Another client this month is style blogger Alison who

operates So Far So Young a beauty tips and advice blog.

As the blog is aimed at a female audience, we used

a 1950's pin-up girl as the main logo marque, a vintage

mix of type with a flare highlight to give it some glamour.

Heres the result...

Whats the Weather like?

Whats the Weather like? Well in our case its a clean new content

managed web presence for client WeatherTec Property Services.

Weathertec approached us to update their existing site which

was in dire need of a refresh. We and the client are extremely

happy with the result.

New Site Launch

New Site freshly launched for Joyner and Mason. A new client of ours!

We have recently created the company brand identity and have just

completed and launched the site. Now being friday im sure thats pub time! Or is that a little early?

www.joynerandmason.com

Clownfish Photo Site goes Live

We are proud to announce that Clownfish Photo has gone live!

We have designed and built the site from scratch working with

the guys from Clownfish. It basically works as a stock photography 

site, where photographers can register and upload their portfolio, 

select how they would like their image to be used (as a standard 

print, canvas etc) and then hopefully sit back and reap the benefits.

So if you are an amateur (or professional) photographer looking

for another output for your work, why not have a a look - link here

Another New site

As you may have noticed, we haven't been blogging much recently.

This is due to our work load (which is great and we love being busy!)

Late last night, we launched BDG - Building Design Group website.

We rebranded the Architecture consultancy last year, and started on

the site then, but this was put on hold for a while, but we are pleased

to announce the site is completed, live and is available to view here.

And as always, heres a taster...

Uncles - Relaunch

Actually completed a redesign of the Uncles Money website a

couple of weeks ago, but we have been too damn busy to blog

about it!!

We originally designed the site just over a year ago and it was due an

early spring clean. Check it out here. And heres a quick taster.