Accidental Branding

While looking at generating concepts for new client
Giovanna WellBeing. We looked at a few different
approaches for the core logo and brand style non of
which quite felt right and represented what
Giovanna is about.

Our first thoughts were looking toward a loose hand
rendered style of typography which in pen, looked
like it would work but when rendered on the mac
simply didn't cut it.

During a conversation with the client, where she told
me she wanted a more clinical style but with an 'arty edge'.
Which didn't really help but I learnt that virtually all her
clients call her 'G' which instantly made an impression
on how we could approach the logo.

It made that much of an impression I spilt my
nespresso over my note book!

Which inadvertently helped out with the imagery!
The way that fluid flows across any surface and
how it integrates with textures, kind of gave us
an angle for an 'arty edge'. So note book scanned
and photoshopped into the brand colours. Job done!

Heres the website holding page.
giovannawellbeing.co.uk

Take a look and tweet us @studioAble with your thoughts.
New website is in progress in the studio right now!

Cant see the glyphs for the trees

This week, we are working on a new brand identity for a new client.
All parties involved are excited, and after a discussion about what
the brand needs to represent, we have started researching, sketching,
making notes, waking up in the middle of the night and have to
jot something down so we remember in the morning!

Now i personally have got to the point where the main word
that will be used for the logo doesn't look like it makes sense
anymore! I have looked at so many font variations and so
many different ideas that none of them seem right.

So how do i take stock of this? Any good designer worth their
salt will know that hours glued to the mac is counter productive
when generating ideas. Most people will know this anyway
but im writing this post for my own sanity as well as to hopefully
give some guidance to less the experienced out there.

Getting away from the screen for a while for me is the best medicine.
A walk to the post office, a lunch hour spent around the shops, or
best is a post work trip to the local to discuss where we have got to
and what we need to achieve! Out of office 'work' is often where
the best ideas come from.

Or am i just making excuses to go to the pub? Pint anyone?

Time to Confess?

Another recently completed project - The Confession Box.
A city centre bar located in the Square Shopping centre in
Birmingham city centre. The concept behind our latest
project is driven by the name and the owners Roman
Catholic heritage. We used a luxurious palette of dark reds,
purples and eclectic patterns across the walls and furniture.

All the furniture is reclaimed from the owners other pubs
and has been given a new lease of life with the vibrant
palette. Located next to the new Birmingham Ballroom
The Confession box is the perfect 'pre ballroom' bar.


Kancho creative is an experienced, multi-disciplinary
agency providing comprehensive creative solutions across,
many disciplines. Specialising in branding, interior design,
design for print and web.

To find out how we could help your business
please email us at studio@kancho.co.uk

Hotel Motel Holiday Inn

Last month, we branded and organised the launch event of a new

Holiday Inn in Birmingham for our client and hotel proprietor

Ace Hospitality. After 3 weeks of stressing managing rsvp's

and guest lists the event was a total success!!

The evening consisted of a formal presentation and hotel viewings

followed by a fun Casino which was fantastic and all enjoyed by all!

Heres a few photos of the event, courtesy of the excellent

10 foot tall photography - cheers guys!

The Hairy Lemon

We have recently completed our first Hairy Lemon project!

Thats right, you read that right - The Hairy Lemon.

We launched the flagship venue in Sutton Coldfield earlier

this month, and are finalising the second in Erdington High

street this friday. If you are near Erdington at 7pm on 11th

March, please come and join us for a Guinness or 2!

The initial project was completed on a very tight turnaround

of 3 weeks from concept to completion. We were on site for

the final week to oversee finishes and installation of furniture

and interior graphics. We have given the brand a full identity

system with a content managed site on the way, and will be

rolling the concept out over 4 venues over the coming year!

Visit our site to see some images of the Sutton Venue and

keep an eye out for the launch of the Hairy Lemon site.

Photography by the ever brilliant 10 Foot Tall Photography

So Far So young

Phew, busy month!!

Another client this month is style blogger Alison who

operates So Far So Young a beauty tips and advice blog.

As the blog is aimed at a female audience, we used

a 1950's pin-up girl as the main logo marque, a vintage

mix of type with a flare highlight to give it some glamour.

Heres the result...

Post Holiday meeting

New Business Win announcement!

On the way back from Ebrington we had a meeting

with new client, Quasin from Mount Batten restaurant

in Evesham. Kancho will be providing a new brand identity

and interior scheme. We are thrilled with this new business

win and are looking forward to working a full brand strategy.

The restaurant is set in a beautiful grade 2 listed building...

keep an eye on the blog for the finished product next month