Giovanna WellBeing. We looked at a few different
approaches for the core logo and brand style non of
which quite felt right and represented what
Giovanna is about.
Our first thoughts were looking toward a loose hand
rendered style of typography which in pen, looked
like it would work but when rendered on the mac
simply didn't cut it.
During a conversation with the client, where she told
me she wanted a more clinical style but with an 'arty edge'.
Which didn't really help but I learnt that virtually all her
clients call her 'G' which instantly made an impression
on how we could approach the logo.
It made that much of an impression I spilt my
nespresso over my note book!
Which inadvertently helped out with the imagery!
The way that fluid flows across any surface and
how it integrates with textures, kind of gave us
an angle for an 'arty edge'. So note book scanned
and photoshopped into the brand colours. Job done!
Heres the website holding page.
giovannawellbeing.co.uk
Take a look and tweet us @studioAble with your thoughts.
New website is in progress in the studio right now!
